Bianca Basan
Product Designer • human in Berlin
Bianca Basan
Product Designer • human based in Berlin
Your design collaborator in crafting 0→1 design experiences that bring clarity to early ideas, support people, and grow with purpose-driven teams
Your design collaborator in crafting 0→1 design experiences that bring clarity to early ideas, support people, and grow with purpose-driven teams
Work
Work
Writing
Writing
Bouncing ideas on design, growth and the space in between
an invitation: unlearn your cognitive scripts
an invitation: unlearn your cognitive scripts
07 Jul 2025 · 8 min read
07 Jul 2025 · 8 min read
I first heard about Anne‑Laure Le Cunff’s book on a podcast where she introduced the it —Tiny Experiments— immediately made me curious and then 1 week later I found it in the in the section of Self help books in the bookshop.
I was inspired by the pieces Olivia Vagelos wrote for IDEO back in 2019 about applying design thinking …
Fig Leaves Meet Design Thinking
Fig Leaves Meet Design Thinking
25 Aug 2024 · 8 min read
25 Aug 2024 · 8 min read
I was really inspired by the pieces Olivia Vagelos wrote for IDEO back in 2019 about applying design thinking to create memorable meals. The piece got…
I was inspired by the pieces Olivia Vagelos wrote for IDEO back in 2019 about applying design thinking …
30 Jun 2024 · 6 min read
30 Jun 2024 · 6 min read
To be honest, in our contemporary life where everything is fast and consumed in a few seconds, preparing a dish that takes a long time…
To be honest, in our contemporary life where everything is fast and consumed in a few seconds…
Design with Intention
Design with Intention
15 Apr 2023 · 10 min read
15 Apr 2023 · 10 min read
Recently, I was tasked with designing a feature that would enhance user engagement while keeping users interested and invested in a digital product…
Recently, I was tasked with designing a feature that would enhance user engagement while…
About
About
What have I done so far
What have I done so far
My path started in photography and freelance graphic design, then shifted while managing a concept store in Berlin, where I led a small team and improved daily operations. That’s when I started teaching myself product design, learning by doing while working full-time.
Since then, I’ve worked with early-stage teams to turn complex ideas into clear, accessible products. I like the messy middle: shaping flows, asking questions, and bringing structure where it’s needed.
I’m looking to join a product team full-time: either at a startup where I can take initiative and collaborate closely, or within a more established team where I can grow and contribute long-term.
I’m an interdisciplinary creative at heart. My journey began with photography, shifted to graphic design, and ultimately led me to product design—a way to create experiences that are not only beautiful but genuinely meaningful.
I thrive in collaborating with motivated, driven people, and product design has been my focus ever since.
I’ve had the pleasure of working with early-stage startups and small businesses, helping bring their ideas to life through thoughtful, research-driven design.
My superpowers
My superpowers
Structure in Ambiguity • I enjoy taking complex situations and turning diverse information into clear, manageable insights, making it easier for others to navigate and understand.
Structure in Ambiguity • I enjoy taking complex situations and turning diverse information into clear, manageable insights, making it easier for others to navigate and understand.
Iterative learning • I’m dedicated to my craft, refining each design through iterations to make it as effective and meaningful as possible.
Iterative learning • I’m dedicated to my craft, refining each design through iterations to make it as effective and meaningful as possible.
Bridge-Building Communication • I connect different perspectives and needs, helping non-design teammates understand the 'why' behind decisions and keeping projects moving forward.
Bridge-Building • I connect different perspectives and needs, helping non-design teammates understand the 'why' behind decisions and keeping projects moving forward.
Design Philosophy & Approach
Design Philosophy & Approach
I'm particularly curious about how people interact with technology, which drives my approach to problem-solving. By combining behavior design principles with user research, I create accessible solutions that guide people naturally toward their goals.
I advocate for sustainability and accessibility in both design decisions and processes, ensuring we create lasting positive impact through thoughtful collaboration while driving business growth.
What I value
Learning from others, staying humble, and embracing curiosity in every problem.
I believe design reaches its full potential when it's accessible and meaningful to diverse people.
I care about the people using my designs and the teams bringing them to life.
Digital experiences that inspire me
Digital experiences that inspire me
OKU • a social network for reading lovers
How We Feel • helps people track and understand their emotions, offering insights and suggesting regulation strategies.
OKU • a social network for reading lovers
How We Feel • helps people track and understand their emotions, offering insights and suggesting regulation strategies.
Kind words
from collaborators
Irina & Teodora
Founders · Aria 11
Bianca was instrumental in bringing our vision for the platform to life and ensured the interactive map was intuitive, engaging, and easy to navigate. Her attention to detail and user-centric approach made a big difference in creating a seamless experience for our audience.
Irina & Teodora
Founders · Aria 11
Bianca was instrumental in bringing our vision for the platform to life and ensured the interactive map was intuitive, engaging, and easy to navigate. Her attention to detail and user-centric approach made a big difference in creating a seamless experience for our audience.
Hannah Kromminga
Founder · GIFTD
I had the pleasure to work with Bianca on the early stages of GIFTD and could witness how the whole team benefited from her results oriented approach, meticulous and aesthetic designs, as well as strong sense of responsibility. She always goes the extra mile in research, and really gets to the bottom of things.
Hannah Kromminga
Founder · GIFTD
I had the pleasure to work with Bianca on the early stages of GIFTD and could witness how the whole team benefited from her results oriented approach, meticulous and aesthetic designs, as well as strong sense of responsibility. She always goes the extra mile in research, and really gets to the bottom of things.
Kind words
from collaborators
Irina & Teodora
Founders · Aria 11
Bianca was instrumental in bringing our vision for the platform to life and ensured the interactive map was intuitive, engaging, and easy to navigate. Her attention to detail and user-centric approach made a big difference in creating a seamless experience for our audience.
Irina & Teodora
Founders · Aria 11
Bianca was instrumental in bringing our vision for the platform to life and ensured the interactive map was intuitive, engaging, and easy to navigate. Her attention to detail and user-centric approach made a big difference in creating a seamless experience for our audience.
Hannah Kromminga
Founder · GIFTD
I had the pleasure to work with Bianca on the early stages of GIFTD and could witness how the whole team benefited from her results oriented approach, meticulous and aesthetic designs, as well as strong sense of responsibility. and aesthetic designs, as well as strong sense of responsibility.
Hannah Kromminga
Founder · GIFTD
I had the pleasure to work with Bianca on the early stages of GIFTD and could witness how the whole team benefited from her results oriented approach, meticulous and aesthetic designs, as well as strong sense of responsibility. and aesthetic designs, as well as strong sense of responsibility.
Let's create thoughtful experiences, with care and intention,together.
Reach out 👋🏼 bianca.ioana.basan *at* gmail.com
Let's create thoughtful experiences, with care and intention,together.
Reach out 👋🏼 bianca.ioana.basan *at* gmail.com
Let's create thoughtful experiences,with care and intention, together.
Reach out 👋🏼 bianca.ioana.basan *at* gmail.com